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• Roulette Prize Calculator
• Prize Roulette Wheel
• Prize Roulette Wheel
• Roulette Prize Wheel

Posted in: Applications for Instagram,Digital marketing,Ideas for your websiteLast update: 17/07/20

Brands are always looking for new, fun, and original ways to liven up their social media. And according to a study by Epsilon Technologies, the most successful way to do that is with giveaways. Prize draws have won more than 1.6 million interactions online (31% of the total), by far the most successful type of content for individual profiles on Instagram.

The best giveaways are simple, fun, and with just a hint of competition. They’re an easy way to apply gamification to your social media strategy, and incentivize people to follow, comment, and engage with your brand. And in the last few months, we’ve heard a lot of requests for giveaways with Instagram roulette.

People have enjoyed playing roulette since the 18th century – so we’re pretty sure it’s going to be popular online, too. Like all giveaways, it’s easy to organize and understand. And it’s impossible to watch that wheel turning without feeling the suspense!

Let’s take a look at how to create your own Instagram roulette.

1. Spin the roulette wheel in your profile or Stories

Stories are the breakout content format of 2018. They’re quick, spontaneous, and extremely popular with viewers. So here’s one way to set up your Instagram roulette: publish a video or gif of a roulette wheel to your profile or Stories. Then, each user takes a screenshot and posts their results as a photo on Instagram. They’ll need to use your brand mention and campaign hashtag so that you can track all the posts.

Important! Make sure people share screenshots on their profile – not as a Story. There’s no way to collect Stories for a giveaway, so all your prizes would be left unclaimed.

2. Segment your audience and select a prize

Decide which prizes you want to share with the roulette wheel. You could offer discounts, free gifts, or mystery codes that lead to a surprise. To finalize the giveaway, simply run a prize draw for everyone who posted with your mention and hashtag.

If you want, you can segment your audience even further. Ask users to share your mention, hashtag, and an extra hashtag depending on their roulette result. Then you can run separate prize draws for each segment of the roulette wheel.

3. Share a link to the roulette on your Instagram stories

If your objective is to capture new leads you need a prize wheel app, such as Spin the Wheel. With this kind of app, you can gather contact details of your participants and distribute prizes, discount codes, and vouchers. The best way to share your prize wheel is to share pictures or videos on your Instagram stories, along with a direct link to a microsite of the roulette. Check out the following example:

4. Follow up

Instagram users are active, engaged – and canny. Make sure you explain the details of your contest properly and include a link to the terms and conditions in your Stories or bio. Finally, you’ll have to announce the winners publicly.

There are a hundred fun ways to do this. Film a Story as you pick a winner, or count down to the big reveal. Congratulate winners in the comments, publish a follow-up post, and record the whole event in your Highlights. We’ve got even more creative ideas over here!

If your Instagram roulette has attracted lots of new followers – as giveaways often do – then make sure you welcome them to your profile. Say thank you, and be responsive to comments and DMs. When you show that you appreciate your followers, they are much more likely to stick around.

Last of all, you can trail the possibility of another giveaway. The Instagram algorithm rewards you for posting regularly – so think about organizing another round of roulette.

Ready to play?

Get in touch with us to discuss your ideas. We’re always interested in creative new promotions! You can chat live here, or create your account for free.

Corinna Keefe

Content marketer at Easypromos

Publication date: 2018-12-03

Posted in: Digital marketing,Ideas for your websiteLast update: 01/10/20

Participating in a giveaway is always exciting, especially when it’s not your knowledge determining whether you’re the winner. Fate is the most appealing part of any type of roulettes. Do you want to create a branded prize wheel to distribute discount codes and other prizes among your online community? Today, we explain how easy it is with the new Easypromos app.

Why create a branded prize wheel?

Gamification is one of the most recent marketing trends, and it turns out to be a great tool to attract new customers and motivate them to participate in your campaigns over, and over again. Take advantage of the excitement that comes with gaming, and organize a branded prize wheel with our new Spin the Wheel app. With the thrill created with the new branded mini-games, you can achieve a variety of different goals and marketing objectives, for example:

• Brand exposure: showcase your branding colors, logos, and products. It will reinforce your brand and product awareness and exposure.
• Increased brand engagement: interacting with a branded game means interacting with a brand. Appealing prizes attract wider audiences, therefore brand engagement gets reinforced while customer loyalty and trust also improve.
• New leads: in order to participate in your Spin the Wheel promotion users leave their contact details. You can customize the registration form to collect all the information you need for your database.

Are you wondering to organize a branded prize wheel but you’re unsure how it can help your business? Try our Spin the Wheel DEMO to discover the real user experience!

Here’s a quick video to show you how easy it is to create your own prize wheel to obtain new leads and distribute codes and vouchers.

What are the characteristics of the Spin the Wheel app?

The branded Spin the Wheel app by Easypromos allows you to share prizes, coupons and discounts with registered participants. As the organizer of the promotion you can:

• Create up to 30 different prizes
• Decide how to distribute prizes. There are two different ways to assign incentives in Spin the Wheel promotions.
• Decide whether the users can participate multiple times.
• Personalize the prize wheel with your logo and branding colors.
• Embed the wheel on your website, blog, or e-commerce site.
• Launch customer exclusive promotions, asking users for a code or ticket to participate.

The Spin the Wheel app comes with audio and visual effects that add to the overall user experience. The application also allows you to embed the promotion into your blog or website, as a microsite or pop-up.

Would you like to see how other brands use branded prize wheels? Visit our blog post, full of real examples of Spin the Wheel promotions.

Spin the Wheel on Instagram and Facebook

Roulette Game Price

Branded mini-games can generate a lot of social media interactions. If you’re looking to reach a wider audience, it is highly recommended to share the link on your Facebook and Instagram profiles! It’s a great tactic to convert social media followers into leads and drive traffic to your website or blog if the promotion is embedded.

Sharing the link on Facebook is very easy, as you can do it in the form of a standard post. However, many brands wonder how to introduce the branded prize wheel on Instagram to capture new participants. Here’s how to do it:

1. Create your branded prize wheel and copy the link.
2. Add a new Instagram story introducing the wheel to your followers. You can then click on “More options” and “Weblink”. This is where you add the link redirecting the story viewers to your online roulette.
3. You can publish a new post explaining the promotion and add the link to your bio.
4. Try promoted posts, as they allow you to include a direct link to the microsite of your branded prize wheel.

You can add links to Insta Stories only if your account has more than 10,000 followers. If you’re not there yet, you can use Facebook ads, which will allow you to add the link to the story.

Roulette Prize Calculator

Tip from Easypromos: Use https://lnk.bio/ to add direct links to your Instagram posts.

Why use the Spin the Wheel app by Easypromos?

Creating branded games with Easypromos doesn’t require programming skills. To make the task even easier we prepare customizable ready-to-use templates that you can personalize with your own images and text. In case of any doubts, our Support Team is always ready to answer all your questions through our Online Chat.

Prize Roulette Wheel

Easypromos apps also make it easy to add your brand’s Terms and Conditions and Privacy Policy to all promotions. You can also download all information obtained from your participants and send it directly to your CRM, webhooks or Zapier. There’s an option to download the database in Excel format.

Once you choose to create your own branded prize wheel, decide exactly how many and what kind of prizes you want to give away, and also if every person is a winner. Participants will first sign in with the registration form and then play. If not everyone will receive a prize, enable the ‘no prize’ segment. Check here how to set up a prize wheel.

Remember, it’s completely free to create a draft version of your own branded prize wheel. You can configure it and decide if it’s something that you need for your campaign. The platform will not ask for any payment unless you wish to activate the promotion. Create your free account now!

Prize Roulette Wheel

Roulette Prize Wheel

Kamila Palka

Easypromos marketing team

Publication date: 2019-11-14